The logo, or complete isn't simply a graphic however it's the embodiment of a company - of its space of work, it's ethos, it's core values so on. planning a brand is often believed to be one among the foremost necessary spaces in graphic design and so taken because the most tough area to good.
A good logo is exclusive, and not subject to confusion with alternative logos among customers, is practical and may be utilized in many alternative contexts whereas holding its integrity. a decent brand ought to stay effective reproduced tiny or giant, will add "full-color", however conjointly in 2 color presentation (black and white), spot color or 0.5 tone.
